3 Simple Ideas That Can Build a $30K/Month Business

I believe that 3 Big Ideas are enough to become financially free.

Because as creators and entrepreneurs, we need 3 things:

• We need to turn strangers into followers.

• We need to turn followers into customers.

• We need to turn customers into clients.

And for each of these, we need 1 Big Idea.

Here are the 3 Ideas I’ll be using to get to $30k/mo:

I call it the Asset Creator Model.

Let’s break down the 3 Ideas.​

1. Lead Lure

Lead Lure is content that attracts leads.

I differentiate between 2 different types of Lead Lure.

1) Broad Lead Lure: to grow a massive audience.
​2) Narrow Lead Lure: to filter out potential customers.

If you only want customers, you can stick to Narrow Lead Lure.

But if you want a big audience, you need both.

I want to become a bestselling author long-term so I’m doing both.

When you post Lead Lure, you turn strangers into followers.​

2. Micro Offers

The next goal is turning these followers into customers.

We use Micro Offers for this.

These are assets that solve a specific problem completely.

It gives people the chance to try out a part of your system before committing to the bigger program.

They’re cheaper than your bigger offer so there’s less risk.

This makes it easier for people to buy from you.

Micro Offers help to turn followers into customers.​

3. Offer Pyramid

The next goal is turning these customers into clients.

It’s important that we massively overdeliver with the Micro Offers.

When we do, we increase trust.

Because we helped people solve the problem we told we would.

We also make them curious about what else we can help them with.

This is where your Offer Pyramid comes in.

It’s a collection of your different offers.

The goal is to get people up the Offer Pyramid.

The higher they get, the more value they receive.

And the more money you receive.

In short:

• We use Lead Lure to turn strangers into followers.

• We use Micro Offers to turn followers into customers.

• We use the Offer Pyramid to turn customers into clients.

That’s it.

I’ll use these 3 Big Ideas to get to $30k/mo.

I’m feeling good about the model but I could always be wrong about some stuff so I’ll keep you updated in these emails in case I find a better way to do things.

Also let me know your big ideas, curious to hear it.

Talk soon,

Post Credit: Stijn Noorman