I recently learned something valuable from Alex Hormozi.
He talked about the 3 things that prevent entrepreneurs from going to the next level.
Skills
Beliefs
Character traits
Photo by Kit (formerly ConvertKit) onĀ Unsplash
Iāve observed 3 levels of creators (actually 5 but more on that later):
$1k/mo
$5k/mo
$20k/mo
And in this post I want to explain the skills, beliefs, and character traits you need for each level to level up.
Letās dive into it.
Level 1āāā$1k/mo or less
In this stage, youāre a beginner.
This is where all of us start.
A lot of things are holding you back at this stage.
Letās start with the beliefs.
Beliefs
Here are some of the things people think at stage 1:
āI think I might be too lateā
āI need a big audience to make moneyā
āIām not sure if I can make money onlineā
āIām not expert enough to charge for my knowledgeā
You need to break these beliefs if you want to move on to the next level.
This is why X is great.
When youāre on X for a few months or a year, some people that you started with will make a lot of money.
This breaks most of the beliefs above (it helped me break through the $1k/mo barrier).
Skills
There are a lot of skills that are holding you back:
No clear niche or offer
Unable to sell (or afraid to)
Bad writing or content skills
Unsure how to build an audience
The main ones are getting clear on how to write content and how to create an offer around a niche that makes sense for you.
Character traits
Insecure (impostor syndrome)
Distracted (chasing shiny tactics)
A bit naive (no plan to make money)
Anxious (not promoting yourself enough)
If you want to move from level 1 to level 2, those are the beliefs, skills, and character traits that you need to fix.
Letās talk about level 2 now.
Level 2āāā$5k/mo or less
At this stage, youāre close to becoming a full-time creator.
But everything still feels unpredictable.
Letās talk about the beliefs that are holding you back.
For the sake of simplicity, Iām going to use bullet points from now on (to save you time).
Beliefs
āScaling means more workā
āI should do everything myselfā
āIf I sell too much, Iāll annoy my audienceā
āI need to keep prices low to make salesā
Skills
Weak email/sales system
Offer is unclear or low-leverage
You have ok content, but not a clear system
You only make money with low-leverage work
Character traits
Fear of delegation
No long-term vision
Overworked but under-leveraged
Afraid to experiment (which keeps you stuck)
If you want to move from level 2 to level 3, those are the beliefs, skills, and character traits that you need to fix.
Letās talk about level 3 now.
Level 3āāā$20k/mo or less
At this level, youāre officially a top 1% creator.
But once you get there, youāll notice just how far behind you are compared to the biggest creators.
Which is ok, because if you commit to mastery youāll enjoy the process and youāll eventually get to the top 0,001% of creators.
Here are the things you need to fix:
Beliefs
āIāve already done everything I canā
āMaking more means working harderā
āPeople wonāt pay premium prices for my contentā
āIf I grow at my current pace, itāll take ages to catch upā
Skills
No system for emails and content
Generic ideas and no brand depth
No predictable high-ticket acquisition system
Focused too much on working hard instead of smart
Character traits
Comfortable (no urgency)
Reluctant to reinvent or invest
Not reflective enough (avoids strategic review)
Identity is tied to current level (āIām a 6-figure creatorā)
These are the 3 main levels of creators that Iāve observed in the last few years.
READ ALSO: 10 steps to $10k/mo
Thereās a lot more to each stage but I wanted to keep the email relatively short and I wanted to give you a big-picture overview.
There are also level 4 ($100k/mo) and level 5 ($300k/mo) creators.
To get to stage 4, you basically need to reinvent yourself.
You have to become known for something and you need to have some unique ideas that are genuinely valuable.
Iāve talked to people at this stage, but it will probably take me a few more years to get there so I canāt tell you too much about it yet.
Iāll tell you more once I get there (if you want to, so let me know if you found this informative).
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